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Privacy Policy

Effective August 2023.
This Privacy Policy (the “Policy”) is designed to help you understand how we collect, use, transfer, and delete any Personal Data (as defined under the section entitled “Your Personal Data”) you decide to share with us, and to help you make informed decisions when providing Personal Data to any of the websites and social media pages owned or offered by Aligned and Undefined and its affiliates (collectively, “Britta Buchanan”). The references to “we,” “us,” and “our” as used in the Policy refer to Britta Buchanan.
All products and/or services offered through Britta Buchanan’s websites, live events, and/or social media pages, as well as the products and/or services offered by Britta Buchanan through affiliates and/or business partnerships, joint ventures, and collaborations, are collectively referred to in the Policy as the “Services.”
When we refer to “you” or “your” in this Policy we mean any individual who: (i) is a visitor or unregistered guest of any of the Services; (ii) holds an account or creates a profile for any Services offered by Britta Buchanan; (iii) receives any survey, questionnaire, application, or other form of Personal Data request from Britta Buchanan; or (iv) comments on, reviews, or otherwise posts any content on any of our Services or social media pages.
“Personal Data” as used in the Policy means information that can be used to identify you, directly or indirectly, alone or together with other information. This includes, but is not limited to, information such as your full name, email address, phone number, precise geographic location, “Device IDs”(as defined below), and certain cookie and network identifiers.
We may also create anonymous data from Personal Data by excluding personally identifiable data components (such as your name, email address, telephone number, or IDs) that makes the data personally identifiable to you, through one or more secure methods of data anonymization. Our use of anonymized data is not subject to this Policy.
In order to access the Services, you must read and agree to this Policy, as well as our Terms of Use.
We collect Personal Data in any situation where you voluntarily provide us such Personal Data to access the Services, as well as in a number of other ways, which include:


To register with us and create a user account or profile;

To make a payment to Britta Buchanan; To access the Services from your devices (computer or mobile phone, tablet, or other devices),then we collect certain identifying information of your device, such as the IP address, UUID (for mobile devices), operating system version, device type, system and performance information, the files viewed on our Services (e.g., HTML pages, graphics, etc.), and browser type (collectively, “Device IDs”). We may use your Device ID to provide a tailored experience for you. In addition, the Device ID information may be collected in order to determine the aggregate number of unique devices using a particulate Service, to track total usage, analyze data, and communicate with you more effectively. We may combine your Device ID with information from third parties to provide you with a better experience and to improve the quality of our service. We do not share any Personal Data with third parties in association with your Device ID.




We monitor the use of the Services by collecting aggregate information. No Personal Data is collected in this process. Such information typically comprises user statistics, traffic patterns, and site usage. This information is used for our business optimization and assessment purposes, including to improve usability, performance, and effectiveness of the Services.



In some instances, we may collect aggregate data through cookies and similar files. Cookies help us customize your content experience (for example to store your password so you do not have to re-enter it each time you access your account on a Britta Buchanan platform) and to learn which areas of the Services are useful and which areas need improvement.


The majority of browser applications accept cookies and similar files, but you can change the browser settings to prevent this. However, if you do so, some functionality of the Services may be impaired or lost, particularly any customized features of the Services. Our “Data Processors” (defined below under “How Do We Use Personal Data”) and other third parties we work with may also set cookies when you visit or access our Services or when you open email communications from us. We have no access to or control over these cookies once our Data
Processors or other third parties have been given permission to set cookies. This Policy covers the use of cookies by us only and does not cover the use of cookies by any of our Data Processors or other third parties. You may remove or disable cookies via your own browser’s settings.


If you arrive at any of Britta Buchanan’s Services from an external source (such as “refer a friend” promotions), we record information about the source that referred you to us. We collect your Personal Data from third parties if you have given permission to those third parties to share your information with us or where you have made that information publicly available online.

Our Services may provide links to third-party websites that are not covered by the Policy (e.g. Instagram, Facebook, Twitter, etc.). We encourage you to review the privacy policies posted on all third-party websites and corresponding apps to learn about these third parties’ policies and practices with respect to your Personal Data. Any improper collection or misuse of Personal Data provided to Britta Buchanan that you suspect may be a violation of the Policy should be reported to or to our mailing address as provided in Section 8 below.



When you access any of the Services as a visitor, your Personal Data is used to process the transaction and give you access to the Services you purchase or request. 
Other ways we may use your Personal Data include:


With companies that are affiliated with or 100% owned and/or controlled by Britta Buchanan in order to provide and improve the Services. With our business partners, service providers, vendors, agents, or contractors in order to provide requested Services or transaction(s), or to process the a transaction on our behalf (collectively, “Data Processors”). We require that these Data Processors agree to process Personal Data based on our instructions, in compliance with prevailing privacy laws and any other appropriate confidentiality and security measures.
• Retaining your purchasing history and using details of the Services you have previously purchased to make suggestions to you for other Services which we believe you will also be interested in.
• Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive.




We may also share non-personal, aggregate information regarding customer demographics, traffic patterns, sales, and site usage with our Data Processors or other thirty-party internet advertisers or content publishers. We may transact some Services or offer access to content in collaboration with these Data Processors or other third parties. Personal Data that you provide to those Data Processors or other third parties may be sent to us so that we can deliver the requested Services.

We may disclose your Personal Data with our social media network providers through comments, statuses, updates, likes, tweets, etc. Any information that you voluntarily share with us through our social media networks may appear on the Services in the scrolling bar or other designated areas that show activity on our social media accounts.




We may share Personal Data when we have a good faith belief that access, use, or disclosure of such Personal Data is reasonably necessary to satisfy any applicable law, rule, regulation, or enforceable governmental or administrative request; to enforce our Terms of Use; or to protect against harm to the rights, property or safety of Britta Buchanan, our users, or the general public (collectively, “Legal Requirements”).


Our use of Personal Data other than for the reasons set out above is on an opt-in basis. This means that you will not receive communications from us regarding, for example, specials, new products, or new Services unless you have given us affirmative permission to receive such communications.

Our Services do not target and are not intended to attract children under the age of 18. We do not knowingly collect information from or about children under the age of 18. If you become aware that a child has provided us with Personal Data without parental consent, please contact us at or at the mailing address provided in Section 8 below. If we become aware that a child under 18 has provided us with Personal Data without parental consent, we will take immediate steps to remove such Personal Data and cancel the child’s account without notice.
Please be aware that in order to maintain our compliance with GDPR requirements (see Section 5 – EU Residents below), we will not process the Personal Data of any child who is below the age of 16 years unless we receive the express consent of the parent or authorized guardian of the child.


In order to comply with the foregoing, we will make reasonable efforts, inquiries, or other contact with you in order to verify the age of the child and the person who is properly vested with the authority to provide consent on behalf of the child. In the event we cannot verify the age of the child or the parent/guardian’s capacity to provide consent, we will not process the Personal Data of the child and cancel the applicable account without notice.
We only retain the Personal Data collected from for a limited period of time as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with Legal Requirements, to resolve disputes, and/or enforce our agreements as follows:  Billing information may be retained for a period of up to seven (7) years from the date of the last known transaction; We reserve the right to make adjustments to the above periods as a result of any orders, laws, or regulations issued by any governmental, legislative, or regulatory body with jurisdiction over us.
You may contact us any time at to request any of the following:

View or access what Personal Data we have about you, if any; Change or correct any Personal Data we have about you; Request us to delete any Personal Data we have about you; Express any concern you have about our use of your Personal Data.
California Residents
If you are a resident of the State of California you have the right to request a list of all third parties to which Britta Buchanan has disclosed certain information during the preceding year for these applicable third parties’ direct marketing purposes.
EU Residents
If you are a resident of a member nation of the European Union, we wish to confirm for you the legal basis on which we process your Personal Data as required by the European General Data Protection Regulation (“GDPR”). We only will use and process your Personal for the following lawful reasons:
• When it is necessary to process a transaction on your behalf or to perform under a contract. For example, if you purchase Services from us, we will send you emails related to your order.
• When we have a legitimate business interest or compelled by Legal Requirements. For example, when we email you about Services we have available that are related to your order with us.
• When we receive your prior consent. For example, we provide you with an upfront notice prior to your access of our Services that our Services use cookies which will collect your Personal Data for analytics purposes.

As a resident of a member nation of the European Union, we also provide you with the following rights under as required by the GDPR:
• Right to Access of Personal Data: You may request confirmation regarding the purposes for which we have processed your Personal Data, as well as, access relevant information on that processing and what Personal Data is involved.
• Right to Receive Personal Data: You may request to receive the Personal Data that you have provided to us in a secure, portable manner or request that we transmit your Personal Data directly to a data controller that you identify to us.
• Right to Request Restriction of the Processing of Personal Data (Right to Withdraw Consent): You may request that we restrict our processing of Personal Data in certain situations such as when there is a discrepancy or mistake involving your Personal Data, or when you may oppose the deletion of your Personal Data, and instead, request an
appropriate restriction on our use of your Personal Data. You also retain the right at any time to withdraw your consent to any processing of your Personal Data for purposes where you had previously consented (such as receiving direct marketing emails from us).
• Right to Object to Processing: You have the right to object to our processing of Personal Data in any situation where our processing is unlawful, or which may subject your personal freedoms, interests, or rights to prejudicial and irreparable harm; provided, however, that if Legal Requirements or other compelling legitimate business grounds apply in such circumstances, then these may override the impact of prejudicial and irreparable harm to your personal freedoms, interests, or rights and we may still process your Personal Data as needed.
• Right to Have Corrections Made to Personal Data: You have the right to request any lawful change or correction to Personal Data that you have provided to us.
• Right to Deletion of Personal Data: You have the right to ask us to delete your Personal Data at any time for any reason. We will respond to your request to exercise these rights within a reasonable time (and in all cases within 30 days of receiving a request). In order to exercise any of these rights, please contact us at or at our mailing address as provided in Section 8 of this Policy.
We implement appropriate technical and organizational safeguards to protect against unauthorized or unlawful processing of Personal Data and against accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to Personal Data. We are committed to testing, monitoring, and maintaining records related to data 
security and access controls impacting our Systems that are aligned with industry best practices and commensurate with the size of transactions and collection of Personal Data that we process and transfer. While we cannot fully eliminate security risks associated with the storage, transfer, and transmission of Personal Data, we endeavor to remain educated and retain the internal and external resource expertise in order to adapt and modify our data protection practices as required by evolving global data security and cyber threats, terrorism, and fraudulent or malicious programs. 
The most recent version of this Policy was updated on August 6, 2023. We may change the Policy from time to time. In circumstances where a change will materially change the way in which we collect or use your Personal Data, we will send a notice of this change to all of our then-current registered account holders in advance of implementing such changes.
If you wish to exercise any of your rights regarding your Personal Data as outlined in this Policy, or if have any questions or complaints about the Policy, please contact us at

Complaints will be resolved internally in accordance with our complaints procedures. If you live in the European Union or Switzerland and efforts to resolve the matter internally are unsatisfactory, the complaint may be submitted to the ICDR-AAA which has been selected as the independent recourse mechanism to resolve complaints and disputes relating to treatment of Personal Data originating from residents of the European Union or Switzerland under this Policy.
We encourage you to contact us directly and allow us to work with you to address your concerns. Nevertheless, you have the right to lodge a complaint with a competent data protection supervisory authority, in particular in the EU member country where you reside, work, or the place of the alleged complaint. You have the right to do so if you consider that our collection, processing, or transfer of Personal Data relating to you violates applicable privacy or data protection laws.

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